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Corporate Social Responsibility as a Tool for Government Accountability, its impact on Corporate Operations and the Financial Ecosystem in India

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  • Hriday Bijlani
Hriday Bijlani
Independent Researcher
Published in : International Journal of Scientific Research and Management (IJSRM) , Vol. 12 No. 11 (2024)

Submission to VIJ 2024-11-19

Keywords

  • Corporate Social Responsibility ,
  • Tool for Government Accountability

Copyright (c) 2024 Hriday Bijlani

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

Abstract

This paper examines the multifaceted impact of Corporate Social Responsibility (CSR) on brand value and metrics, government accountability, and consumer behavior upon the introduction of the Companies Act in 2013, which mandated CSR for certain companies in India. Quantitative research methods were utilized to capture the public perception of CSR and companies that engage in it, aided by an online survey targeting Indian consumers. This paper also includes an exploratory analysis of Tata Consultancy Services’ financial metrics from 2012 to 2016 to assess potential relationships between CSR and brand value. The aim is to identify preliminary patterns that may warrant further investigation with a larger sample size. A qualitative case study on Infosys Foundation's rural development programs ties together the phenomena of corporate CSR and Government policy change in India. The TCS analysis reveals a broadly positive association between CSR and brand value, indicating that while CSR isn’t the sole contributor it plays a vital role in the perceived value of a company. These studies highlight that CSR has had an overall favorable impact on the relationship between corporations and the government, as well as corporate operations and public welfare.

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