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The DNA of Successful Gen Z Entrepreneurs

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  • Ni Luh Komang Megayanti,
  • Luh Putu Mahyuni
Ni Luh Komang Megayanti
University of Pendidikan Nasional, Bali,
Luh Putu Mahyuni
University of Pendidikan Nasional, Bali,
Published in : International Journal of Scientific Research and Management (IJSRM) , Vol. 12 No. 08 (2024)

Submission to VIJ 2024-08-11

Keywords

  • Entrepreneurship, Gen Z, Entrepreneur Traits, Entrepreneurial Personality Model

Copyright (c) 2024 Ni Luh Komang Megayanti, Luh Putu Mahyuni

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

Abstract

The journey and success of a company are profoundly shaped by the entrepreneur's personality. Qualitative research with a phenomenological approach was used to identify the personality model of successful Gen Z entrepreneurs in developing countries such as Indonesia. Through in-depth interviews with 6 business owners, it was revealed that all informants had personalities related to entrepreneurial traits, entrepreneurial behavior, and entrepreneurial skills. This combination enables them to compete and innovate in a dynamic market and drive sustainable economic growth. According to the research, Gen Z entrepreneurs thrive in collaborative environments, are creative and community-focused, flexible, aware of their target market, and attentive to the needs and preferences of their customer. These findings contribute to designing programs and policies that support entrepreneurship development among the younger generation to encourage innovation, collaboration, and sustainable economic growth.

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