Published 2023-09-04
Keywords
- Influential factors,
- demand,
- 3D jelly cake,
- jelly,
- consumers
- Hanoi ...More
Copyright (c) 2023 Nguyen Thi Van Anh, Bui Ngoc Tam Nhu
This work is licensed under a Creative Commons Attribution 4.0 International License.
Abstract
The study analyzes some factors affecting Hanoi consumers' demand for 3D jelly cake. Based on the theory of commodity demand, the research team conducted a survey and collected answers from 308 consumers on some factors affecting 3D jelly cake demand. The synthesis and analysis of survey data indicated that the demand for 3D jelly cakes of Hanoi consumers is influenced by many factors such as the price of the product, tastes, prices of substitutes, and complementary goods...In addition, the research team also considered the advantages of 3D jelly cake compared to other products, as well as discussed some solutions to stimulate consumer demand with this new and aesthetic product.
References
- Anh, N.T.V., & Duong, L.X., (2021). Lectures on Applied Microeconomics (for graduate students). Industry and Trade Publishing House
- Anh, N.T.V, Tung, H.T, Tien, C.T.T., (2022). Analysis of factors affecting the demand for hand sanitizer of students in Hanoi. Asia – Pacific Economic Review, ISSN 0868-3808
- Anh, N.T.V., & Duong, L.X., (2021). Lectures on Applied Microeconomics (for graduate students). Industry and Trade Publishing House
- Anh, N.T.V., Linh, N.C.K, Tran, N.N.B., Thao, N.M., (2022). Analyzing the factors affecting facial cleanser demand among young people in Vietnam. GPH-International Journal of business Management, E-ISSN 2795-3257; P-ISSN 2795-3236, Vol 5 No 08(2022); Doi 10.5281/zenodo.6982967
- Bich Van (2021). 3D jelly cake adorns life. https://vietnam.vnanet.vn/vietnamese/tin-tuc/banh-thach-3d-to-diem-cho-cuoc-song-255760.html
- Duong, L.X. (2012). Microeconomics practices. Labor and Social Publishing House
- Dang Duong (2022). 8X holds a master's degree and quits civil servant to pursue a passion for making 3D jelly cakes. https://vietnamnet.vn/8x-cat-bang-thac-si-bo-cong-chuc-de-theo-duoi-dam-me-lam-thach-3d-2020063.html
- Le Trang (2022). Unique techniques of making flowers "blooming" on jelly cakes. https://www.congluan.vn/doc-dao-ky-thuat-lam-banh-no-hoa-tren-khoi-thach-rau-cau-post223347.html
- Nhat Vy (2022). Unique 3D jelly cake. https://baoquangngai.vn/channel/2024/202212/doc-dao-banh-rau-cau-3d-3149764/
- Phan Huong, Cong Dien (2018). 3D jelly cake art. https://vtv.vn/vtv8/nghe-thuat-thach-rau-cau-3d-20181207094613837.htm
- Tran Phuong Nga (2022). Revealing the secret to making picturesque 3D jelly cakes – Digifood. https://digifood.vn/blog/banh-thach-3d/
- ZBonShop.vn (2019). Aesthetic 3D/4D jelly cake. https://www.facebook.com/media/set/?set=a.105120090906646&type=3