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Sustainable Tourism and the Intention of Generation Z to Choose Sustainable Tourism

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  • Nguyen Thi Viet Ha,
  • Nguyen Thi Thu Hang,
  • Le Khac Tai
Nguyen Thi Viet Ha
Faculty of Business Administration, Banking Academy of Vietnam 12 Chua Boc Street, Dong Da District, Hanoi,
Nguyen Thi Thu Hang
Faculty of Business Administration, Banking Academy of Vietnam 12 Chua Boc Street, Dong Da District, Hanoi, Vietnam
Le Khac Tai
Faculty of Business Administration, Banking Academy of Vietnam 12 Chua Boc Street, Dong Da District, Hanoi, Vietnam
Published in : International Journal of Scientific Research and Management (IJSRM) , Vol. 12 No. 06 (2024)

Submission to VIJ 2024-06-08

Keywords

  • Gen Z,
  • Tourism ,
  • TPB,
  • Behavioral intentions ,
  • Sustainability

Copyright (c) 2024 Nguyen Thi Viet Ha, Nguyen Thi Thu Hang, Le Khac Tai

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

Abstract

Sustainable tourism development is one of the sustainable development orientations. Sustainable tourism development can be impacted by promoting increased interest in and selection of sustainable tourism destinations. This study aims to clarify the concept of sustainable tourism, examining the current factors influencing the intention to choose sustainable tourism. The subjects of the study are young people of Generation Z, in order to enhance and promote the travel intentions of this potential target group in the future. Based on survey data collected from 314 Gen Z travelers, the factors affecting Gen Z's intention to choose sustainable tourism in Vietnam are clarified.
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