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Determinants of E-wallet DANA Usage in Generation Z: Proving the UTAUT-2 Model

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  • Andrini Nursafitri,
  • Taufiq Chaidir
Andrini Nursafitri
Mataram University, School of Economics and Business, Indonesia
Taufiq Chaidir
Mataram University, School of Economics and Business, Indonesia
Published in : International Journal of Scientific Research and Management (IJSRM) , Vol. 12 No. 04 (2024)

Published 2024-04-06

Keywords

  • E-wallet DANA, Generation Z, UTAUT2, Behavioral Intention, Use Behavior

Copyright (c) 2024 Andrini Nursafitri, Taufiq Chaidir

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

Abstract

Abstrak:

Tujuan dari penelitian ini adalah untuk mengetahui faktor-faktor yang mempengaruhi penerimaan generasi Z terhadap e-wallet DANA di Kota Mataram dengan memanfaatkan model extended UTAUT atau UTAUT-2 beserta persepsi kepercayaan dan keamanan. menggunakan pendekatan kuantitatif dengan metode survei kuesioner yang disebarkan dalam bentuk digital dan manual. Responden penelitian ini adalah pengguna e-wallet DANA yang berjumlah 120 orang, berdomisili di Kota Mataram, berusia 13-28 tahun. Teknik analisis yang digunakan peneliti adalah (PLS-SEM). Hasil penelitian, tidak terdapat pengaruh yang signifikan antara nilai harga, kebiasaan, motivasi hedonis, kondisi yang memfasilitasi, ekspektasi kinerja, ekspektasi upaya, atau nilai harga terhadap niat Generasi Z untuk mengadopsi e-wallet DANA sebagai sistem pembayaran digital. Sementara itu, niat generasi Z untuk menggunakan e-wallet DANA sangat dipengaruhi oleh persepsi keamanan, kepercayaan, dan pengaruh sosial. Kemudian, niat berperilaku generasi Z berdampak besar pada penggunaan e-wallet DANA atau tidak. Implikasinya bagi penyedia layanan e-wallet DANA adalah memberikan rekomendasi strategi dan perencanaan dalam meningkatkan niat generasi z untuk mengadopsi sistem pembayaran e-wallet DANA.

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